Thursday, July 5, 2012

Alaska airline modifies 'free beer' promotion

Sorry guys, no more free beer. That was the unfortunate message to passengers of Era Alaska, which had to roll back a free-drink promotion earlier this month after fears that the offer for a complimentary Single Engine Red beer might run afoul of state law.

Era Alaska had been offering one free 6-ounce Single Engine Red to adult passengers on several of its intra-Alaska routes. However, the airline pulled the plug on the promotion after Alaska officials expressed concern the promo could violate a state law that prohibits companies from offering free alcohol as marketing tool.