Pages

Thursday, July 5, 2012

Alaska airline modifies 'free beer' promotion

Sorry guys, no more free beer. That was the unfortunate message to passengers of Era Alaska, which had to roll back a free-drink promotion earlier this month after fears that the offer for a complimentary Single Engine Red beer might run afoul of state law.

Era Alaska had been offering one free 6-ounce Single Engine Red to adult passengers on several of its intra-Alaska routes. However, the airline pulled the plug on the promotion after Alaska officials expressed concern the promo could violate a state law that prohibits companies from offering free alcohol as marketing tool.